Creative businesses have a great opportunity to understand the subtle changes in the human engagement cycle — and use them to their advantage.
Delivered by Let's Be Brief's Ansel Neckles & Stephanie McLaren-Neckles, the ‘Tell Don’t Sell’ masterclass will discuss and assess self-initiated projects from creative industry practitioners and brands themselves. Discover why the ‘telling, not selling’ approach will get you noticed.
WHAT YOU'LL LEARN
The art of narrative: why you need a good story
The power of visual comms in creating narrative
Understanding the zeitgeist & when it goes wrong
How a clever marketing strategy can create new IP
WHO IS IT FOR?
Established businesses // Start-ups // Freelancers // Entrepreneurs creating dynamic brands // Intrapreneurs looking to stay ahead of the curve // Graduates // People who need to get shit done
This is a live and interactive online class, with a Q&A in each session.
Option 1: Two 75-min sessions
Option 2: Two 75-min sessions + 60-min 1-to-1 coaching session
Option 3: Work directly with Let's Be Brief to develop your marketing strategy