TELL DON'T SELL - MODERN MARKETING

Traditional advertising has long lost its allure. Consumers have not only developed a more sophisticated understanding of communications, but now expect relevant engagement in the right places and spaces.

Creative businesses have a great opportunity to understand the subtle changes in the human engagement cycle — and use them to their advantage. 

Delivered by Let's Be Brief's Ansel Neckles & Stephanie McLaren-Neckles, the ‘Tell Don’t Sell’ masterclass will discuss and assess self-initiated projects from creative industry practitioners and brands themselves. Discover why the ‘telling, not selling’ approach will get you noticed. 

WHAT YOU'LL LEARN 

The art of narrative: why you need a good story

The power of visual comms in creating narrative

Understanding the zeitgeist & when it goes wrong

How a clever marketing strategy can create new IP

WHO IS IT FOR?

Established businesses // Start-ups // Freelancers // Entrepreneurs creating dynamic brands // Intrapreneurs looking to stay ahead of the curve // Graduates // People who need to get shit done

COURSE DETAILS

This is a live and interactive online class, with a Q&A in each session.

DURATION

Option 1: Two 75-min sessions

Option 2: Two 75-min sessions + 60-min 1-to-1 coaching session

Option 3: Work directly with Let's Be Brief to develop your marketing strategy 

WHEN:

Join the mailing list to be a step ahead and find out about the upcoming course

 

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