BRAND BUILDING

The old adage is that Rome wasn’t built in a day; the same can be said for brand building. 

Creating and sustaining both brand perception and customer behaviour is both a strategic and creative exercise. 

The Brand Building course is a masterclass that helps brands, businesses and creative professionals define their brand proposition and tone of voice. 

Delivered by Let’s Be Brief's Ansel Neckles and Stephanie McLaren-Neckles, you’ll be taken through a range of case studies and exercises that will provide an essential toolkit for galvanizing and communicating your brand message.

WHAT YOU'LL LEARN 

How to create your brand values & personality 

How to deconstruct brand meaning & messaging

Demographics + psychographics: identifying your target audience 

Leave with a toolkit to create a dynamic brand

WHO IS IT FOR?

Established businesses // Start-ups // Freelancers // Entrepreneurs creating dynamic brands // Intrapreneurs looking to stay ahead of the curve // Graduates // People who need to get shit done

COURSE DETAILS 

This is a live and interactive online class, with a Q&A in each session.

DURATION

Option 1: Two 75-min sessions

Option 2: Two 75-min sessions + 60-min 1-to-1 coaching session

Option 3: Work directly with Let's Be Brief to develop your brand strategy

WHEN:

Dates TBC

COST:

TBC

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