The success of your business isn’'t just about the strength of your product, it’'s also about the impact of your brand.

Tom Sharp of design studio The Beautiful Meme and Ansel Neckles of Let’'s Be Brief discuss how to tailor your visual personality to match your target audience. Tom Broughton, founder of stylish spectacles brand Cubitts, and Adam Shephard of DIY tech kit company Technology Will Save Us, reveal the thinking behind their distinctive and fun visual identities and how having a strong brand has helped them stand out from competitors.

Chaired by Marcroy Smith, founder of People of Print.

100% Design  // 14:45 - 15:45 ~ 23 Sept 2016

The Forum sponsored by Riba Appointments