June 3, 2014 - No Comments!

BRAND BUILDING

The old adage is that Rome wasn’t built in a day and the same can be said for brand building.

Creating and sustaining both brand perception and customer behaviour is a strategic and creative exercise. The Brand Building workshop is a master class that helps brands, businesses and creative professionals define their brand proposition and tone of voice.

Delivered by cultural journal and creative agency Let’s Be Brief, participants will be taken through a range of in-class exercises and case studies that will provide an essential toolkit for galvanizing and communicating their brand message.

ABOUT THE TUTORS

LBB founders Stephanie McLaren-Neckles and Ansel Neckles have experience working both with big-brands and helping bring creative start-ups to market. As an agency they’ve worked with Louis Vuitton, Virgin Media Pioneers, Legal & General and Boxpark. In 2012 the pair won Best New Business from University of the Arts.

Prior to LBB, Ansel plied his trade as an Art Director / Copywriter with agencies such as Tribal DDB and Saatchi & Saatchi, working on a range of campaigns for brands such as Volkswagen, Guardian, Pampers and Speedos.

Stephanie has worked across creative industry. Stephanie started off in television (Trouble / MTV) before co-founding fashion label Sexie Booda, which retailed in high streets stores such as Topshop and Urban Outfitters.

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